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FIP PROJECT
BRAND PHILOSOPHY
Viva la Vida is a local design brand in Hong Kong. It is taken from Spanish and means "long live life" or "immortality." The reason for the name Viva la Vida is to celebrate the birth of people. It hopes that people can live in the moment and enjoy the time to explore life, without fear of outsiders' eyes, and live out their own style in clothing.
COLLECTION FOR ELDERLY
We designed this series for the elderly can prevent the epidemic happily and positively during the pandemic, using the visual effects of colorful contrast to alleviate their negative feelings during the epidemic and achieve emotional comfort.
BRAND IMAGE
"Back to Childhood," hoping to recall the innocence and joy of childhood so that the elderly can rejuvenate and maintain their happiness.
IDEA SKETCH A
A trench coat for women.Using waterproof nylon material of the down jacket is easy to clean,can simply wipe with a damp cloth and then dry.
IDEA SKETCH B
Use patchwork to make a coat with Chinese elements.
FINAL SKETCH
Use the green floral fabric and plaid fabric to make a trench coat, and pvc fabric to make a coat.
FINAL DESIGN AND PROTOTYPE
We have designed three different products, including a coat, transparent vest jacket and a cap.
LOOK BOOK
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BRAND WEBSITE
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